As part of a retargeting campaign, Zip Water needed concepts for social posts. I developed concepts independently and worked with a team of art directors during my internship at Plan B to bring them to life.
![](https://cdn.myportfolio.com/f8a9a18b-3914-4407-9749-902dd54ed140/8e532eb2-4892-4b07-8dad-3fe6f685910b_rw_1200.png?h=a74ab840303d1d3a5a4e97abcadb558a)
![](https://cdn.myportfolio.com/f8a9a18b-3914-4407-9749-902dd54ed140/6294834d-ad4b-4579-986a-a2ec119de6f3_rw_1200.png?h=0dac65d7d48573d51fc7afc9b42273bb)
![](https://cdn.myportfolio.com/f8a9a18b-3914-4407-9749-902dd54ed140/b54d7ecd-c6bf-467c-8289-2b899e29d3f2_rw_1200.png?h=de0fd5e407ec2b83536457182c9aabdd)
The client ended up choosing the middle concept, which was expanded into a landing page and social posts.
![](https://cdn.myportfolio.com/f8a9a18b-3914-4407-9749-902dd54ed140/05dbc559-3eae-443a-a126-74bb8b81abbb_rw_3840.jpg?h=f112e97f9e44ff4b75a731dc30be9be5)
![](https://cdn.myportfolio.com/f8a9a18b-3914-4407-9749-902dd54ed140/467cfe7a-3ff4-4763-8b4a-eeac1212a584_rw_600.jpg?h=37290602b353eefa545dc6dbfe11fa77)