TARTA (Toledo Area Regional Transit Authority) needed videos to launch new public transit initiatives, gaining audience interest while also providing practical information. With a combination of statistics-driven research and social listening, we identified pain points (transit reach, ride frequency, etc.) and developed key insights to fuel script development and video production.
The main theme? Connection.
Take a look at what we came up with!
Take a look at what we came up with!
Agency: HART